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For November, 2011

What to Do with Your Unwanted Stuff

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What to Do with Your Unwanted Stuff

Article by Joshua Zerkel

A frequent by-product of the organizing process is usually a bunch of stuff you’ve decided you no longer want, love, or use.

Getting rid of all this stuff can sometimes be a challenge – but don’t let that stymie your progress! Here are three ideas of what to do with your castoffs:

Sell them. If your belongings still have financial value – for instance, electronics in good condition, designer clothes, or antiques – you might be able to recoup some of their cost by selling them. While having a garage sale might seem like the easiest way to sell your stuff, I generally don’t recommend it. Garage sales take a lot of prep work and planning, not to mention the time you have to spend staffing the sale. Unless you live in a densely populated area and expect most of the stuff you’re putting out will sell, skip the garage sale. Instead, try posting your most valuable items on eBay or Craigslist. You can do some research online to see how much you can expect your goods to sell for – helping you decide whether it’s worth your time to sell them or not.

Give them away. For stuff that isn’t saleable but is still in perfectly good condition – clothes that no longer fit, the extra microwave that’s been sitting in the garage, etc. – it’s best to donate them so someone else can use them. Your local Salvation Army or Goodwill are great places to start, as they generally accept a variety of items – call them before driving over to see what they’re currently accepting. For things they won’t accept, get creative – other places may still value your stuff. For instance, if you’re getting rid of stacks of magazines, why not drop a few off at the gym or at a hospital waiting room? Have extra TVs or VCRs? See if a local shelter could use them. Many things that you think aren’t valuable may in fact be desired by someone else – try posting on Craigslist in the “free” section or on Freecycle – the results may surprise you! With clients, I’ve found that when we match their donations to places which will actually use them, they feel much better about letting those things go.

Recycle them. Some of your stuff may not have any more useful life left and should be discarded in an environmentally-friendly manner. In many communities, recycling options abound for items like paper, plastic and aluminum, but what can you do with the rest of the stuff you want to recycle? This is where you have to get creative and do a little legwork. For electronics, some Goodwill locations and places like GreenCitizen will recycle your goods (sometimes for a small fee). See if old clothes can be used as art scraps at a local sewing center or school. Try calling your garbage company and see if they offer any resources or referrals for recycling beyond what they regularly pickup. Your local NAPO-affiliated Professional Organizer can also be a great resource for recycling and reuse ideas.

Joshua Zerkel, CPO® is a the founder of Custom Living Solutions, a San Francisco-based productivity and organizing consulting firm, specializing in helping busy people save time, space and money by getting organized at home and at work. For more FREE organizing ideas, visit www.customlivingsolutions.com or call 415-830-6345.










Free Is Good! Five Ways To Give Away Free Stuff And See Website Traffic Increase

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Free Is Good! Five Ways To Give Away Free Stuff And See Website Traffic Increase

Article by Anton Cheranev

Everyone loves to get something for free. This is true of almost everyone who frequently surfs the web as well. Website operators are constantly looking not only for ways to attract new visitors, but also ways to keep them coming back. If you are looking for a way to increase website traffic, consider using a tactic such as the “Give Away”. By giving away free stuff on your site, you will likely attract many more visitors. You can also keep these visitors coming back frequently by offering new free stuff each month. If you are interested in see the results of your website traffic improve, then consider using these five ways to give away free stuff.

Donated Goods

You may be interested in trying to give away free stuff on your website, but you may not be willing to spend your own money in doing so. If this is the case, there are options for you. You can always network with other companies who will essentially give you their products to showcase and give away from your site. Local businesses are the first place to look, as they usually are very willing to help fellow town citizens. You can also go to larger corporations if you know exactly who to contact and make sure they realize that they too would be receiving free advertising from allowing you to showcase their products. Usually you won’t get enough products each month to offer to every visitor, so make sure you mention that only the first 30 (or the equivalent of products you have) visitors who sign up will receive the products.

Monthly Contests

Website visitors love contests and many of them are willing to visit the same sites each day just to enter to win something free. Therefore, by offering free stuff through a contest, you are likely to get visitors to return on a daily basis. Set the rules to state that each visitor can only enter once a day if you like. Purchase a good prize or get one donated and give it away to the random name drawn from the entries. This is a great way to get the attention of many consumers, especially if your prizes are extra interesting and worthy.

Personalized Items

One interesting tactic is to give away merchandise with your website’s name or your business’s name on them. Items such as shirts, hats, towels, cups, and key chains are perfect for this task. The idea is to keep people coming to your site for free stuff as well as to look around. The extra perk with this strategy however, is to allow them to be your advertisers as well. If they wear one of these items out in public, there are likely thousands of people who will be exposed to your business passively. This is a great idea and can be done through many methods including contests or loyal customer incentives.

Referral Prizes

If you really want to spread the word on your website and get more traffic than ever, you should consider giving referral prizes. You can set your system up to allow each visitor to send an automated email from your site asking him or her to visit. If the visitor is willing to offer up 10 or 20 valid email addresses, then you can offer them a free prize. The prize can be as small or large as you wish. This is the perfect way to get more traffic while also rewarding those that are helping you along the way.

Reminder Emails

After you choose the method of how you plan to give your free stuff away, consider offering reminder emails to those who love to participate. You can offer initial free stuff to those that sign up, like a key chain. This is a great way to get that traffic to continue after the visitor’s initial visit. You can remind them monthly that there are new things to see at your site and they will likely visit more often. You can also use this not only to remind them of free stuff being given away but also to tell them about deals or other offers you have for them as well. They are likely to forward these emails on to friends they think might be interested as well.

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